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Product

Fashion is our core business, and our products are our greatest asset. That is why, in the “Product” area of focus, we concentrate on the entire lifecycle of our products. This ranges from material selection and compliance with animal welfare and production standards through the use of certifications—such as the Responsible Wool Standard or the Organic Content Standard—to offerings that extend the useful life of our products.

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Circular Economy

To make the best possible use of resources, clothing should be worn for as long as possible. That’s why we incorporate principles of waste reduction and textile recycling into our design and sourcing processes from the very beginning. At the same time, we help our customers extend the lifespan of their garments. To this end, we offer a variety of services—ranging from alterations and repairs in our in-house ateliers and through select partner businesses to detailed care instructions and in-store personal consultations. In select stores, we also offer options for returning used clothing so it can be reused or recycled.

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Asortment & Certifications

For our range of certified products, we adhere to recognized standards for materials and their production. Through our internal certification standard, we specify which independent certifications we recognize for our exclusive brands** as well as for our third-party brands. These include, for example, the Organic Content Standard and the Responsible Wool Standard. In this way, we establish a uniform basis for tracking certified materials. Our Animal Welfare Policy defines binding regulations for the use of animal fibers. It specifies which animal-derived components we accept under certain criteria and which materials are strictly excluded from our entire asortment.

 

Certification Catalogue
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**The term ‘exclusive brands’ refers to the Peek & Cloppenburg* (Düsseldorf) group’s own brands – NAUTGÅRD, MYON, Christian Berg, McNeal, Jake*s and Review – which are sold exclusively there.